Factory warranties end. Loyalty should not.

Dealer Lifetime™ is built to help solve the out-of-warranty service loyalty drop-off by creating a reason for customers to return to your dealership long after 36,000 miles.

More than a promotion. More than a warranty replacement. A structured retention system designed for long-term customer connection.

Explore the Program See How It Works
The 36K Mile Problem Is Real.

The Loyalty Gap

When factory warranties expire, customers leave the dealership.

Most drift toward independents for routine maintenance, replacement items, and long-term care.

This isn't a performance issue.
It's a structural gap.

Most dealerships simply don't have a built-in reason for customers to return.

Customers use dealer service centers less as their vehicles age — 36K miles is the breakpoint where customers leave. Data Source: McKinsey Automotive Aftermarket model as of August 2025; McKinsey analysis
Behavior Shift

Customers begin servicing outside the dealership after warranty expiration.

Revenue Migration

High-frequency, high-margin maintenance moves to independents.

Visibility Loss

The dealership loses connection to the ownership lifecycle.

Dealer Lifetime™ is designed to help improve retention.

How It Works

Limited Warranty Programs

Install

A qualifying Dealer Lifetime™ service or part - instantly activates limited lifetime coverage.

Return

Customers come back to maintain eligibility and continue coverage.

Re-engage

Each visit reinforces the relationship, driving retention and lifetime value.

We customize every program specifically to your stores - you pick the parts - we handle the rest.

Turn a single service event into a long-term customer relationship.

When retention is built in, customers are more likely to come back.

Dealer Lifetime™ has demonstrated driving return behavior - turning one-time service visits into repeat, long-term relationships.

90%
Of participating customers return beyond 36,000 miles*
86,000+
Customers retained through program participation*
$331M+
Dealer revenue generated*

*Across all participating dealers over a 3-year period.

Current Dealer Lifetime™ dealer partners
are experiencing increases in:

  • Customer service retention post factory warranty expiration
  • F&I revenue per service repair order (RO)
  • Service RO frequency post 36K miles
Undeniable Results.
Results like these don't happen by accident - they're built.

Limited Warranty Programs

This isn't just a program.  It's a System.

Advanced Reporting Platform

Executive Program Intelligence - real-time and actionable

Executive Visibility

  • Know exactly where retention is driving revenue - in near real time
  • Reporting platform enables swift identification of performance anomalies and program abuse
  • Identify retention and potential revenue opportunities

Programs at this scale are governed by visibility - not rearview reporting.

Parts Warranty Administration Platform

Designed for dealer velocity, control and frictionless execution

Operational Execution

  • Dealer Online Portal for filing claims
  • Claims adjudicated in <4 minutes on average*
  • Integrates with the Dealer's DMS

*Based on historical performance; not a guarantee of future performance.

At scale, retention isn't managed - it's engineered.

See If Your
Group Qualifies

Dealer Lifetime™ can be deployed across any dealer group, but it is ideally designed for dealer groups operating 50+ rooftops.
Built for Enterprise scale - where service retention can drive significant financial impact.

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